When it comes to global businesses and industries, there are very few that are bigger, involve as much money, and even have such a big global audience as football. The sport’s ever-growing popularity means that the biggest teams in Europe can spend tens of millions of pounds on buying just one player to add to their squad. The industry is so huge that very few things can affect the growth of this worldwide phenomenon. One of the very few things that has impacted teams over the last few years is their fans increased use of the internet, whether it be on their computer, tablets, or even their smartphone. Here are some of the ways the sport has adapted to this change in recent years.
Increase in the popularity of betting
Before betting websites opened on the internet, the only way you could place a bet on a football match was to visit a bookmaker or a licenced stand outside a football stadium. That means only dedicated betting fans would ever make the journey to place money on a match. These days, everybody can place a bet from the comfort of their smartphone, and more people are placing bets on even more games. If you’re one of the few that have never placed a bet on a match online and aren’t sure exactly how to do it, you can read the guide to Unibet football betting here. The great news is that so many of these brands also sponsor a number of different teams in one way or another, so even if you lose a bet, your team could be gaining revenue from it.
Fans can now follow teams from all around the world
Before the internet, the only ways you could follow your team were in newspapers, TV, or radio. As there is only so much space in the newspapers’ sports pages and only so many hours of broadcast time available on TV and radio, that meant fans were very much restricted to what teams and games they could follow. Unless you lived in the country that a team was based, you would have struggled to find extensive coverage of the side and rarely would have the opportunity to see them play live unless they played an English side or had made it to the very final stages of an international tournament. Now the internet means you can access more coverage across Europe and even watch games that aren’t covered by traditional broadcasters.
Announcements are made to the fans and not the press
The internet has also had a huge impact on the way teams and players can chat with their fans. Previously if a team wanted to make a big announcement, they would have had to inform journalists who they would hope to circulate the news amongst their fans. Nowadays, if they want to announce something, they can simply publish a tweet and let their fans know instantly and at the same time as the press.