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Amazon shaves app icon mustache that raised eyebrows

Amazon has quietly rolled out a slight update to its new app icon that it debuted back in January, which alters the colorful strip of tape on the icon that bore an unfortunate resemblance to a toothbrush-style mustache.

The toothbrush mustache was originally popularized by comedians like Charlie Chaplin in the early 1900s before it was forever associated with Nazi dictator Adolf Hitler.

It’s a change that makes sense. Amazon’s ads have portrayed the swooping A-to-Z arrow that adorns its packaging as singing mouths, and in that light, the ragged edge and width of the blue tape on the previous icon design looks uncomfortably similar to the tonsorial trim.

The updated icon looks to avoid the issue entirely, swapping out the mustache-style adhesive for a two-toned folded piece of tape that alludes to the (presumed) joy of tearing open an Amazon package instead of one of the most brutal dictators in modern history.

Amazon’s design team can take some consolation, though, in joining the storied annals of modern companies that have been forced to digitally shave controversial mustaches. Plus, the new icon is already getting much more favorable comparisons: apparently, the angular tape now makes it look like Avatar: The Last Airbender’s Aang instead.



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