Citigroup has created a new senior role to engage with clients across the division housing its investment bank.
The US bank has promoted long-serving executive Julia Zilberman into head of client engagement and marketing for its institutional clients group, according to an internal memo seen by Financial News. She will report directly to Paco Ybarra, who runs the division.
“This newly-created role will help us to further frame our client engagement efforts and drive the connectivity and distribution of content to our clients,” Ybarra said in the memo.
Zilberman will work with head of research and content, Andrew Pitt, in the “coordination of our original content, third-party branded insights and thought leadership, as we prioritise the delivery of this content to clients”.
Citigroup has been bolstering its team of research and content specialists within its investment bank in recent months. It hired Lucy Baldwin, previously global head of equity sales at Credit Suisse, as head of research and equity advisory within its markets and securities services unit. The role was also newly created and combined its research function with its equity advisory unit.
Ybarra said the role reflected the bank’s efforts during a period of “rapid change in the way we engage with our clients across Citi”.
Zilberman joined Citi in 2007 and was latterly global head of client engagement and marketing for markets and securities services.
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